Friday 27 November 2015

Narendra Modi Biography

Narendra Modi is best known for rising from humble beginnings to become prime minister of India.

Synopsis

Narendra Modi grew up poor in northern India, the son of a street merchant. He entered politics as a youth and quickly rose through the ranks of Rashtriya Swayamsevak Sangh, a Hindu nationalist political party. In 2002, he was alleged to be responsible for the deaths of more than 1,000 Muslims during civil unrest, but he was later exonerated. In 2014 he was elected prime minister of India.

Early Life

Narendra Modi was born in the small town of Vadnagar, in northern Gujarat, India. His father was a street merchant who struggled to support the family. Young Narendra and his brother sold tea near a bus terminal to help out. Though an average students in school, Modi spent hours in the library and was known as a strong debater. In his early teens, he joined Akhil Bharatiya Vidyarthi Parishad, the student wing of Rashtriya Swayamsevak Sangh (RSS), a Hindu nationalist political party. 

A Life Dedicated to Politics

Modi married at 18 but spent little time with his bride and eventually ended the marriage. He dedicated his life to politics in Gujarat, joining the RSS in 1971. During the 1975-77 political crisis, Prime Minister Indira Gandhi declared a state of emergency, banning political organizations such as the RSS. Modi went underground and wrote a book, Sangharsh ma Gujarat(Gujarat in Emergency), which chronicles his experiences as a political fugitive. In 1978, Modi graduated from Delhi University with a degree in political science and completed his master’s work at Gujarat University in 1983.
In 1987, Narendra Modi joined the Bharatiya Janata Party (BJP) which stood for Hindu nationalism. His rise through the ranks was rapid, as he wisely chose mentors to further his career. He promoted privatization of businesses, small government and Hindu values. In 1995, Modi was elected BJP national secretary, a position from which he successfully helped settle internal leadership disputes, paving the way for BJP election victories in 1998.

The Gulbarg Massacre and Alleged Complicity

In February 2002, while Modi served as chief minister of Gujarat, a commuter train was attacked, allegedly by Muslims. In retaliation, an attack was carried out on the Muslim neighborhood of Gulbarg. Violence spread, and Modi imposed a curfew granting police shoot-to-kill orders. After peace was restored, Modi’s government was criticized for the harsh crackdown, and he was accused of allowing the killings of more than 1,000 Muslims. After two investigations contradicted one other, the Indian Supreme Court concluded there was no evidence Modi was at fault.
Narendra Modi was reelected chief minister of Gujarat in 2007 and 2012. Through those campaigns, Modi's hard-line Hinduism softened and he spoke more about economic growth. He is credited with bringing prosperity and development to Gujarat and is seen as a corrupt-free and efficient administrator. However, some say he has done little to alleviate poverty and improve living standards. 

Elected Prime Minister

In June 2013, Modi was selected to head the BJP’s 2014 election campaign to the Lok Sabha (the lower house of India’s parliament), while a grassroots campaign was already in place to elect him prime minister. Modi campaigned hard, portraying himself as a pragmatic candidate capable of turning around India’s economy. In May 2014, he and his party were victorious, taking 282 of the 534 seats in the Lok Sabha. The victory marked a crushing defeat to the Indian National Congress, which had controlled Indian politics for most of the previous 60 years, and sent a message that India’s citizens were behind an agenda of radical change.

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In India and the Ministry of Tourism launched a campaign to promote Incredible India as a tourist destination in 2002.[3] The phrase "Incredible India" was adopted as a slogan by the ministry. Before 2002, the Indian government regularly formulated policies and prepared pamphlets and brochures for the promotion of tourism, however, it did not support tourism in a concerted fashion. However, in 2002, the tourism ministry made a conscious effort to bring in more professionalism in its attempts to promote tourism. It formulated an integrated communication strategy with the aim of promoting India as a destination of choice for the discerning traveler. The tourism ministry engaged the services of advertising and marketing firm Ogilvy & Mather (India) (O&M) to create a new campaign to increase ourist inflows into the country.
The campaign projected India as an attractive tourist destination by showcasing different aspects of Indian culture and history like yoga, spirituality, etc. The campaign was conducted globally and received appreciation from tourism industry observers and travelers alike. However, the campaign also came in for criticism from some quarters. Some observers felt that it had failed to cover several aspects of India which would have been attractive to the average tourist

In 2009, minister of tourism, Kumari Selja unveiled plans to extend the Incredible India campaign to the domestic tourism sector as well. USD 12 million out of a total budget of USD 200 million was allocated in 2009 for the purpose of promoting domestic tourism.
In 2008, the Ministry of Tourism launched a campaign targeted at the local population to educate them regarding good behaviour and etiquette when dealing with foreign tourists. Indian actor Aamir Khan was commissioned to endorse the campaign which was titled 'Atithidevo Bhava', Sanskrit for 'Guests are like God'. Atithidevo Bhava aimed at creating awareness about the effects of tourism and sensitizing the local population about preservation of India's heritage, culture, cleanliness and hospitality. It also attempted to re-instil a sense of responsibility towards tourists and reinforce the confidence of foreign tourists towards India as a preferred holiday destination. The concept was designed to complement the ‘Incredible India’ Campaign.

In 2008, the Ministry of Tourism launched a campaign targeted at the local population to educate them regarding good behaviour and etiquette when dealing with foreign tourists. Indian actor Aamir Khan was commissioned to endorse the campaign which was titled 'Atithidevo Bhava', Sanskrit for 'Guests are like God'. Atithidevo Bhava aimed at creating awareness about the effects of tourism and sensitizing the local population about preservation of India's heritage, culture, cleanliness and hospitality. It also attempted to re-instil a sense of responsibility towards tourists and reinforce the confidence of foreign tourists towards India as a preferred holiday destination. The concept was designed to complement the ‘Incredible India’ Campaign

Impact on Indian tourism[edit]


Maharajas' Express, a train which travels the famous Indian sites. The train was launched by IRCTC.
According to spending data released by Visa Asia Pacific 4 in March 2006, India has emerged as the fastest-growing market in the Asia-Pacific in terms of international tourist spending. The data revealed that international tourists spent US$372 million in India in the fourth quarter (October–December) of 2005, 25% more than in the fourth quarter of 2004. China, which came second in the region, was successful in making international tourists fork out US$784 million in Q4 2005, a growth of 23% over its Q4 2004 figures. The tourist spending figures for India would have pleased the Indian tourism ministry, which had been targeting the high-end market through its long-running 'Incredible India' communication campaign